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米株スイングトレードしてます。備忘録と勉強のためのブログです。投資は自己責任で。

マリファナ解禁で恩恵を受ける銘柄はSHOP

〇 なぜShopify(SHOP)に恩恵があるの?

 

カナダのマリファナ市場は規模が7ビリオンで、SHOPの取扱高は35ビリオンだが、SHOPはその多くの部分を扱っている。

 

米国の合法マリファナ流通規模は50ビリオンになると想定される。マリファナに対する感じ方も変わってきているし今がチャンスか。

 

全米規模のでの解禁が近づくときSHOPはレクリエーション向けマリファナ流通で大きなアドバンテージを持っているはず。なぜなら通常合法マリファナの購入は州政府公認のオンラインストア、実店舗に限られるはずだから。

 

SHOPはオンタリオ州で州政府との契約を獲得している。オンラインでも、実店舗でもSHOPのプラットフォームを利用している(在庫、会計処理、人事、分析などなどで)。オンタリオ州は今後2年で150店舗を開設予定とのこと。

 

また州政府のみならずマリファナ販売で民間企業とも提携(HEXOと)。

 

マリファナという気を遣う製品だけに、流通には安全性と実績が求められるはず。SHOPは実績を着々と積み重ねつつある。

 

マリファナ市場が意外でもSHOPの成長ポテンシャルは高い。

SHOPの小型店舗向けプラットフォーム、AMZN、FBとも提携してるので、成長一直線だし。

 

・売上原価負担が軽い(粗利率70%)

・信頼できるレビューシステムなどの構築で、高いユーザーリピート率を維持してる

・小規模店舗オンライン販売の潜在マーケットは大部分が手つかず(潜在顧客は1,000万社とも)

・CEOのトビ・ルックの経営手腕がよい

 

などなども買い材料となりそう

 

競合はWooやWixとなりそうか。

 

NFLX 18Q1 カンファレンスコール抜粋

現地時間の16日にNFLXのQ2決算があるわけですが、EPS,レベニューはどうなるでしょうかね。レベニューの増加にコンテンツ投資が追い付けないと再三にわたってアナウンスしているわけで、投資家の期待は相当にあおられてますからね。ただ直近の株価はダウングレードを受けて下落してます。決算前にポジション調整したい人多そうですしね。

 

確認の意味でQ1決算のカンファレンスコールで、気になる点を抜き出してみました。中長期での成長は間違いないと思われるので、決算ミスった場合での対応が悩ましいですね。

 

 

Netflix, Inc. (NASDAQ:NFLX) Q1 2018 Earnings Conference Call

April 16, 2018 6:00 PM ET

Netflix (NASDAQ:NFLX): Q1 EPS of $0.64 beats by $0.01.

Revenue of $3.7B (+40.2% Y/Y) beats by $10M.

Shares +6%.

アメリカ以外の国に進出していっても、やることは変わってない。コンテンツの充実、マーケティングであり、いままでやってきたことだ。

・世界17か国で、ローカルのプロデューサーと、ローカル向けのオリジナルプログラムを制作している。

・ブラジルで制作した3%というドラマの新シーズンは現地でスーパーヒット

・通信事業者などとのバンドルで、サービスを提供する試みも、新たなマーケットの開拓に役立っている。

・インドでの価格戦略はうまくいっている

新興国でのモバイル対応にも力をいれています。

・オススメ機能の常なる改善にも力をいれています。

・売上は我々の想定以上に伸びている。

・コンテンツ投資が売上成長に追い付かず、オペレーティングマージンの上昇につながっている。

・Q3、Q4には大作コンテンツが投入される予定である(制作期間の関係でそうなる)。

・ドキュメンタリーを越えてライブ・ニュースに進出することは考えていない。

・年間の3~4ビリオンのキャッシュバーンの見通しは変えてない。

・中国のライセンスビジネスにも満足している。

・企業買収よりも、コンテンツ権利の獲得に常に力点を置いている。

・ローカルコンテンツのローカルらしさを失わずに、世界配信する方法にも多額の投資をしている。世界配信するための追加費用でマージンが大きく圧迫されることはない。

・コンテンツ投資もいろいろな方法があり、ライセンスを買うばかりではない。お金を払うのとは別の、より時間がかかる投資もある。結果的に売り上げにコンテンツ投資が追い付いてないことは認めるが、決してマーケティング偏重を意識して行っているわけではない。

新興市場だけではなく、既存のマーケットでも成長できると思っている。

ASP = average selling price これよりは、新規顧客獲得に力を入れている。

アメリカなどの既存の国でチャーンレートの劇的な低下は難しい。新興国ではより新規獲得のほうが重要であると考えている。

・アドベースではないのでFBで起こったような問題は我々には起こらないと考えている。

現状認識 07/2018

現状認識

〇グローバル指数(アメリカ以外)

アメリカ株以外の世界株式は軟調です。チャートの形が悪いです。400日EMAを下回る水準です。400日EMAを下回る水準はベアマーケットだと思います。

f:id:stockbh:20180712191952p:plain

 

〇 グローバル指数(アメリカ含む)

アメリカを含む世界指数は、上のACWXよりは強い形をしています。しかし、一度200日EMAを割ってしまっています。200EMA以下は直ちにベアマーケットとはなりませんが、ブルマーケットとは言えません。

f:id:stockbh:20180712192646p:plain

 

〇 アメリカ株

主要指数は50日EMAを上回っているものの、NYSEインデックスと、ダウ輸送指数は、200日EMAを下回っています。もし仮にベア・マーケット入りするならば、アメリカ株指数もグローバル指数にひっぱられる形で、沈んで行くでしょう。

f:id:stockbh:20180712190533p:plain

 

〇 為替とコモディティ

2018年上半期のドル指数は大幅上昇です。とりわけ、ブラジル、オーストラリアなどの資源国(川上国)に対して強いです。(川下である)消費の力強さが際立つアメリカのUSDの強さと、世界景気の先行き懸念を織り込むかのような、川上国の通貨の弱さの対比が目立ちます。

f:id:stockbh:20180712194530p:plain

 

レアルは下げトレンドに歯止めがかかりません。 

f:id:stockbh:20180712195248p:plain

コモディティでは、銅のような工業用金属も弱いです。しかし、エネルギーは強いままです。

弱い工業用金属と強いドルの組み合わせはコンシスタントで、一貫性があると思います。

コモディティでは、エネルギーを除くマテリアルセクターは外したほうが良いと思います。ただエネルギー以外のコモディティが弱い中で、エネルギーに強気になってよいものか迷います。。。

f:id:stockbh:20180712200147p:plain

 

〇 アウトルック

・長期での米株は要警戒

・中期での米株はアップトレンドである限りホールド

・中期での債券は価格上昇か(利回りは低下)

 

〇 依然として妙味のあるセクター

・オイル、天然ガス

・中小型株

・ゲーミング

・テック

・医薬品

・サーバーセキュリティ

・金融

 

〇いまやるべきこと

・依然として上昇トレンドにある大型株の押し目狙い

・中小型株の高値ブレイク後の短期値幅取り

・高値圏でもみ合い始めたら部分的に利益確定を

・欲張らずに利益確定する

 

〇いまやってはいけないこと

・レンジ上限に達した場合でも、新規に買いをいれてしまうこと

・マーケットではなく個人的都合に基づいて投資すること(これは常にあてはまる)

AMZN 2016Q4 カンファレンスコールQ&A

    f:id:stockbh:20170223223909p:plain

EPS of $1.54 beats by $0.19 | Revenue of $43.7B (+ 22.2% Y/Y) misses by $-980M

Amazon.com, Inc. (NASDAQ:AMZN)

Q4 2016 Earnings Call

February 02, 2017 5:30 pm ET

 

Executives

Darin Manney - Amazon.com, Inc.

Brian T. Olsavsky - Amazon.com, Inc.

 

Analysts

John Blackledge - Cowen & Co. LLC

Scott Devitt - Stifel, Nicolaus & Co., Inc.

Benjamin Schachter - Macquarie Capital (NYSE:USA), Inc.

Justin Post - Bank of America Merrill Lynch

Heath Terry - Goldman Sachs & Co.

Colin Alan Sebastian - Robert W. Baird & Co., Inc.

Mark A. May - Citigroup Global Markets, Inc.

Douglas T. Anmuth - JPMorgan Securities LLC

Mark Mahaney - RBC Capital Markets LLC

Brian Nowak - Morgan Stanley & Co. LLC

Jason Helfstein - Oppenheimer & Co., Inc.

Eric J. Sheridan - UBS Securities LLC

Anthony DiClemente - Nomura Securities International, Inc.

 

 

Q1

John Blackledge - Cowen & Co. LLC

So, the first quarter GAAP operating income guide essentially implies negative incremental margins at the low, mid and high end of guidance. So, just wondering if you could frame in order, if possible, the investment areas that are driving the negative incremental margins and then just generally how should we think about the margin profile in 2017? Thank you.

 

Brian T. Olsavsky - Amazon.com, Inc.

First, let me talk about revenue just to get that out there as well. We are guiding to 17% to 25% growth on an FX-neutral basis. That includes approximately – excuse me, yes, on top of that is approximately 250 basis points or $730 million of FX negative impact which brings the non-FX adjusted rate down to – excuse me, range down to 14% to 23%. I will also point out that we have the leap year comp from last year. Last year, the extra day of leap year was worth 150 basis points to us in our Q1 revenue. This year, that reverses. So we have 150-basis point headwind to growth. And that's been factored into our guidance range.

But your question was on bottom line. So yes, what you are seeing, John, is the continuation of the step-up investment that we saw in the second half of last year. I talked about, in prior calls, about the fulfillment center step-up. We had 26 warehouses we added last year. 23 of them were in the second half of the year. Digital content, digital video content and marketing stepped up quite a bit in the second half of the year. We continue to invest heavily in those two areas. We also have investments in other Prime benefits from Prime Now to AmazonFresh and of course we are continuing to invest in Alexa and our Echo devices. And finally, I guess, I'd point out India which continues to be a rather large investment for us.

 

Q2

Scott Devitt - Stifel, Nicolaus & Co., Inc.

Hi. Thank you. Questions on video. I was wondering if you could just give any quantification in terms of the magnitude of video spend in 2017 as well as the lumpiness from an expensing standpoint quarterly.

And then separately as it relates to just the video service, from a positioning standpoint in the market, how do you think about the unique aspects of the product that Amazon has relative to others in the market in terms of the aggregation tools that are being provided now where some of the value is being perceived longer-term? Is it the uniqueness of the content or is it other things? If you could provide a little bit of color on that, that would be helpful. Thank you.

 

Brian T. Olsavsky - Amazon.com, Inc.

Sure. Well, ultimately, I'll step back and say one of the main things we look out on Prime Video is customer usage patterns and in 2016 we had a doubling of Prime hours for video, music and reading. So we're happy with the engagement that customers have. We're also happy with the – especially on the Studios side, the people we've been able to work with, some of the most talented people in the entertainment industry. And our customers have responded really well to the shows that we've created. We've garnered awards, of course, but mainly that what we're focused on is good content that is attractive to customers.

I'll also point out that we rolled out the global Prime Video offer in the second half of last – or, excuse me, in Q4. And what we see there is again, original content is a fixed cost expense. The more we can amortize it over a large base, the better off we'll be. But more importantly, we have great content that we want to share with people outside of our primary retail countries. And this takes us to over 200 more countries. So we're very happy with the results in video. Yes, the investment did step up in the second half of last year, including marketing. And that will continue in 2017 and likely beyond.

Operator

Thank you. Your next question comes from Ben Schachter with Macquarie. Please go ahead.

Benjamin Schachter - Macquarie Capital (USA), Inc.

Can you discuss what you're doing to help merchants in China sell and ship directly to consumers in the U.S. and other developed economies and how that business has been evolving over time? Thanks.

Darin Manney - Amazon.com, Inc.

Yes, hi, Ben. This is Darin. Yes. We're very pleased with our FBA offering, and that's really helpful to sellers around the world. Certainly, our international sellers have access to more and more customers through that offering and that doesn't exclude sellers in China as well. The offering in China that we have for consumers is also a great, trusted customer engagement. And we have a very strong and trusted venue for Chinese customers to access international brands there as we continue to focus on great offerings through the AmazonGlobal Store, which offers great brands from outside of China to customers. And so there's a mix of things going on in China and we're happy with what we're seeing in both of those.

Operator

Thank you. Your next question comes from Justin Post with Bank of America Merrill Lynch. Please state your question.

Justin Post - Bank of America Merrill Lynch

Thank you. Just a follow-up on India and China. I know you are investing a lot. I'd love to hear how much, but you probably won't tell us. But can you tell us why you think the market is worth investment and what really attracts you to the market as you think out longer-term? And then China, can you give us any updates there on how financial performance is doing and if you've changed your strategy and if anything has gotten better there this year? Thank you.

Brian T. Olsavsky - Amazon.com, Inc.

Sure. Let me start with India. So, it's still very early. We continue to say that, but we are very encouraged with what we've created with customers and sellers alike in India over the last few years. We continue to develop new functionality for that country, whether it's delivery, whether it's seller features. We rolled out Prime last summer if you'll remember, and we recently launched Prime Video there. So we've had success with [technical difficulty] (10:55) we've been in. We don't expect India to be any different. We will continue to build our business there and continue to do a great job for both customers and sellers. We're bullish on India longer-term and it's early. But we like the initial engagement we're seeing and the response from, again, both customers and sellers.

Darin Manney - Amazon.com, Inc.

Yes, and this is Darin. On China, like I said, we're very pleased with our offering in China. Our strategy there has been one of bringing a trusted and authentic product to customers in China, both domestically and from international offers. So we'll continue to focus on the Global Store there. As you may know, we've launched the Prime program that's focused around the availability of international goods in China and that we're pleased with what we're seeing there.

Operator

Thank you. Your next question comes from Heath Terry with Goldman Sachs. Please go ahead.

Heath Terry - Goldman Sachs & Co.

Great. Two primary questions. Can you give us a sense of what the best way to think about the impact that the shift to third-party and within that, the growth in FBA is having on these sequential growth rates? To the extent that there's 150-basis point impact from leap year on a year-over-year basis, is there a way to quantify the impact that that shift to third-party is having on the growth rate for the first quarter for what you've reported in the fourth quarter?

And then on the AWS side of the business, with the price cut in November, can you give us some sense of what impact the price cut had on the deceleration in growth compared to the impact that presumably it had in driving incremental volume to the platform?

Brian T. Olsavsky - Amazon.com, Inc.

Sure. Let me start with that second question first. So more basically, on AWS, very happy with the response from customers. I feel we've got a very broad base of customers from startups to small-medium businesses to large enterprises to the public sector. And we're continuing to see strong growth across all those sectors. The business is now a $14 billion annualized – running at a $14 billion run rate. You are right that we had seven price cuts in Q4, essentially timed for December 1, so about 1/3 of the impact was seen in Q4.

But that's going to be constant in this business. We've been pretty clear that this business is all about creating new functionality for customers, giving price cuts and then working on the operating efficiencies. So, very pleased with Q4 and the pace of the business. The new services and features last year were over 1,000 versus 700 or so the – excuse me, in 2015. So we continue to innovate on behalf of customers. We're working with some very large customers in each industry. You've seen probably press releases on companies like Capital One, Workday, Salesforce and others. So, again, widespread usage and new customer adoption, which is great.

Your second question on FBA, I can't break out the year-over-year difference there. What I will say the impact of FBA on our business is and first that's one of the things that we look at is how well are we attracting new FBA sellers, because again, FBA reinforces Prime, Prime reinforces FBA. It's a good flywheel and we added active sellers in FBA grew 70% year-over-year in 2016. So we're very happy with the continued adoption of FBA and what that does to Prime, eligible selection for Prime members.

The other data point I'll give you that affects our cost structure is our Amazon Fulfilled units, which is the combination of retail plus FBA, grew nearly 40% last year and that compares to our paid unit growth of 24% in Q4. I'm giving you a Q4, not a full year number, but they're similar in relative proportion. The fulfillment center expenses and a lot of our shipping costs are tied to the increase in that FBA percentage and that growth of Amazon Fulfilled units.

So that is certainly a factor that we consider a positive from a customer standpoint and it's one from a cost standpoint that we certainly continue to work on every day. But that's about – I think that's the most I can give you on FBA at this point.

Operator

Thank you. Our next question comes from Colin Sebastian with Robert W. Baird. Please proceed with your question.

Colin Alan Sebastian - Robert W. Baird & Co., Inc.

Thanks very much. Maybe as a quick follow-up on the quarter, we've heard from other e-commerce companies and retailers about a higher degree of promotional activity during Q4. So I wonder if there was any conscious decision on your part to pull back from some of the more aggressive discounting.

And then my whether question is whether you can shed any more light on the motivation to build out the air cargo hub in Cincinnati, understanding the need to support the growth of the core retail business, but also if this gives you more of an opportunity to build out direct connections to suppliers, for example, or a longer-term offer excess capacity or logistics as a service. Thank you very much.

Brian T. Olsavsky - Amazon.com, Inc.

Sure, Colin. On your first question, holidays are always a very promotional period. So we don't see – I can't really comment on the year-over-year differential in promotional activities to us. We are always looking to not be beat on price. We want to offer the best options to customers and we saw a lot of great response from customers this holiday season. I think we would be a very trusted holiday partner particularly as you get closer to the holiday. So, on the promotion side, we don't consider it a huge factor either way. It's pretty much a cost of doing business 12 months a year for us.

And, sorry, the second question is on the hub in Cincinnati – or excuse me, in Kentucky. Yes, that is – I saw the announcement on that. That is a partnership we have to build out the facility at the Hebron, Kentucky airport. I think it'll create thousands of jobs over time. What it does for us is it gives us a base for future growth. It's all about supplementing our existing capacity both our partners and ourselves and essentially building capacity that can handle this top line growth and also the growth in AFN or Amazon Fulfilled Network units which as I just mentioned is even higher than our paid unit growth.

So same as some of the investments you saw in airplanes last year, our partnerships with companies that do air cargo. This is about supplying our need for our customers and our sellers. We value the partnership with external, the external providers as well and I think we're all dealing with the problem of having lots of incremental volume year-over-year.

Operator

Thank you. The next question comes from Mark May with Citi. Please proceed with your question.

Mark A. May - Citigroup Global Markets, Inc.

Thank you. Just a question on paid unit growth. For the last several quarters here, it's been accelerating on a year-on-year basis and I think this quarter 24%, it was below the 26% that you reported in Q4 of 2015. Just kind of curious what had been driving the acceleration over the past few quarters and what may be changed this quarter?

And then in terms of the Q1 revenue guidance, wondering if you could provide a little bit of color in terms of the impact that maybe the recent AWS price adjustments are having on your Q1 guidance. Thanks.

Brian T. Olsavsky - Amazon.com, Inc.

Let me start with the second one. So we factored it in, obviously, into the numbers I gave through guidance, the timing of it was again closer to December 1. So there'll be an incremental differential in Q1 on those price cuts, but this is something that we again have quite frequently and I don't think it's a large factor in Q1. The bigger one is more mechanical that leap day comp I would say. And just if you're looking on a non-FX adjusted basis, the foreign exchange exposure, which I mentioned was $730 million or 250 basis points expected in this guidance.

Darin Manney - Amazon.com, Inc.

Hi, Mark. This is Darin. On the unit growth, we're very happy with the 24% unit growth that we saw in Q4 like you mentioned. Our unit growth has been strong and that's primarily attributable to our Prime program and the customers and members that enjoy that program. As Brian mentioned, that 28% is only part of the story. Our Amazon Fulfilled units, the amount going through our fulfillment centers and which essentially includes our first-party retail and our FBA sales and it grew nearly 40% over 2016. So we're very pleased with those results and happy with the fundamentals of the business from that perspective.

Customers continue to respond very well to the low prices. The vast selection which is helped by the FBA sellers and the strong convenience that we can offer through FREE Two-Day Shipping and the multitude of other faster shipping options such as Same-Day, Next-Day and in some cases with Prime Now, the 1-Hour Delivery to 2-Hour Delivery. So Prime membership and selection continues to drive growth and you'll see that in our unit growth numbers.

Operator

Thank you. Your next question comes from Douglas Anmuth with JPMorgan. Please proceed with your question.

Douglas T. Anmuth - JPMorgan Securities LLC

Thanks for taking the question. I wanted to talk obviously about border tax. I was hoping that you could give us some of your initial thoughts there and how you might think about some of the key considerations around a potential border tax.

And then secondly, can you just talk a little bit about fulfillment centers. You mentioned the 26 fulfillment center buildout in 2016. Any color that you can give us in terms of how you're thinking about that for 2017? Thanks.

Brian T. Olsavsky - Amazon.com, Inc.

Sure. On the first one, we have a long-standing practice of not commenting on regulatory or tax matter. So I'm not going to comment on any proposed issues out there. We certainly keep an eye on external issues and weigh in when we think it's going to impact our business. But, your – sorry. Your second question was on FCs. We will continue to invest in FCs. The comparable I'll give you is that I won't forecast 2017, but the 20% growth in square footage that we saw in 2015 was followed by 30% square footage increase in 2016. That generally went to service that 40% growth in units, in AFN units. It also included some of the additional logistics delivery stations and all, too. So it's not all FC capacity, that's square footage. But I would say that we are going to continue to invest in fulfillment centers as long as our AFN growth rate maintains high, and we certainly want to keep that high and growing.

Operator

Thank you. The next question comes from Mark Mahaney with RBC Capital Markets. Please proceed with your question.

Mark Mahaney - RBC Capital Markets LLC

Thanks. Two questions, please. First, any comment on customer growth qualitatively, how that's trended, how that trended throughout the year, accelerated, consistent, decelerated? And then, would you be willing to give any commentary on the engagement impact you're seeing from all of these Echo devices that are getting into households? Are you seeing people shop more? Are they engaging more with other parts of Amazon? Just any sort of impact on what people with these Echo devices do that's different than Amazon customers that don't have them. Thank you.

Brian T. Olsavsky - Amazon.com, Inc.

Sure. Let me start with the Echo. So I don't think I'm going to answer your exact question there on quantifying the retail sales through Echo devices. It's still very early days on that, so that's not material. But the engagement is just like any other Prime benefit or investment that we have. We do look at engagement and we like the engagement of customers who have Echoes. But let me step back a minute and give some highlights on that, Alexa and Echo together. As we mentioned in our press release, the unit sales of Echoes grew nine times, 9x, year-over-year during the holiday period. So, great customer adoption. We're really glad to see that and that creates a great base of Echo and Alexa fans out there.

We've added 4,000 skills to Alexa since I last spoke to you in October and we're working with a lot of major companies as they add abilities, too, for our customer base to use the Alexa or the Echo to reach them. Tens of thousands of developers are building new skills for Alexa. So, the skills addition should continue. And just as importantly, tens of thousands of developers are also using the Alexa Voice Service to help integrate Alexa into their products, which then creates a great network effect. We're doing that ourselves. If you've seen in the quarter, we added Alexa capabilities to our tablets and Fire TV devices, making them better. So it's a great, again, part of the flywheel in that, Echo and Alexa make the devices better and it builds engagement, not only with Echo and Alexa, but also with Amazon.

Darin Manney - Amazon.com, Inc.

Hi, Mark. This is Darin. On the customer count, no absolute number to give this quarter. As you know, back in Q1 we gave an active customer count that exceeded 300 million and I can say it's still growing and we're pleased with the number there. What we do like is the engagement with Prime. We continue to add Prime members and similar to the flywheel that Brian was just mentioning, that the FBA selection helps us with engaging customers and in particular the Prime program. So we're very pleased with our customer engagement this year.

Operator

Thank you. Our next question comes from Brian Nowak with Morgan Stanley. Please proceed with your question.

Brian Nowak - Morgan Stanley & Co. LLC

Thanks for taking my questions. I have two. The first one is just on the last mile, the logistics build. Can you help us at all on what you're seeing in some of these markets like the UK where you have more of the last mile buildout done on your own? Is there anything you're seeing about Prime behavior? What are the advantages and even the challenges you're facing as you're building out the last mile?

And then secondly, on the brick-and-mortar stores, any learnings, and strategically, just talk to the strategic advantage of having a bigger Amazon storefront. Thanks.

Brian T. Olsavsky - Amazon.com, Inc.

Sure. Let me start with your first question. So as you point out, we've had Amazon Logistics deliveries in the UK for more years than some of our other countries and what we see is it gives us control of the shipment for a lot longer. We can, again, shift order cutoff times out and time is valuable to us because, again, we can avoid split shipments, we can avoid other costs of acceleration. And so having control later in the process is very valuable to us especially as we're working across multiple nodes in a network.

But I've driven with drivers in Downtown London and it's a very interesting experience. I think it's a great value to our customers. It's interesting to see the route density that we see in the high cities – or, excuse me, in some cities and the challenges and the upside of that. But I would say essentially, in a nutshell, our logistics deliveries allow us to have better control of the end delivery in markets where we use it. The challenge is always going to be cost and as we get better at this and get economies of scale, we lower those costs over time. So that's essentially my overview of Amazon Logistics.

Sorry, your second question was on – oh, the stores, sorry. Yes, you probably noticed we launched the – we opened the Amazon Go Store in Seattle in the fourth quarter. We think that is very interesting. It's only one store at this time. But it's using some of the same technologies you would see in self-driving cars; computer vision, sensor, fusion, deep learning. So it's a great accomplishment by that team. It's in beta right now and we like the promise of that.

Probably more advanced and further along are the Amazon Bookstores. We have three physical stores; Seattle, San Diego, and Portland right now. We see adding five more this year. So we're still in that phase where we're testing and learning and getting better, even on the bookstore. I would say there's other things that are physical in nature, the pop-up stores and college pickup points that we learn from as well, and think creates a great value particularly at the college pickup points.

So not much projection beyond where we are today except for the fact that we will be adding more bookstores. But we test, we innovate, we think the bookstores for instance are a really great way for customers to engage with our devices and see them, touch them, play with them and become fans. So we see a lot of value in that as well.

Operator

Our next question comes from the line of Jason Helfstein with Oppenheimer. Please proceed with your question.

Jason Helfstein - Oppenheimer & Co., Inc.

Thanks. Two questions. As we think about investment in the first quarter in 2017, any color how to think about domestic versus international. You did give some comments about India, but just any other color or how to think about it?

And then on AWS, you announced both new products that reinvent at the low end and at the high end. Any commentary on if that impacted the types of customers who you've been adding on AWS with those new products. Thank you.

Brian T. Olsavsky - Amazon.com, Inc.

Sure. I can't give an exact split of the investments by geography, but I would say most of the fulfillment expansion was in North America last year. Most of those 26 warehouses we talked about. We see that being more balanced over time and being more global as we move forward. Video content is with the new global program, global Prime Video is becoming more global with the launch in India as well. And, of course, we had Prime Video in some of our existing countries prior to that. So that is going more global and will be more balanced. As we see devices roll out to other countries, same thing.

So I would say over time it will become more balanced and probably what you've seen in the short run tended to be more North America focused. But I can't give you a great split of – I'm not giving you the absolutes anyway, so I can't give you a great split of the two. And I will also say that we are – not all of our investments are on the consumer side. AWS continues to expand their global footprint. Last year, we added regions in the UK and Canada. We now have 42 availability zones in 16 geographic regions and we will continue to grow that business globally. And India, again, we've mentioned, but that is, obviously, an international investment.

Darin Manney - Amazon.com, Inc.

On the customer split, we serve – in AWS, we serve millions of active customers along the spectrum of large enterprise companies as well as small startups and the public company – or public environment as well. The multitude of launches that we had in reinvent was great for all sizes of customers, really, both large and small; both companies starting – just getting their start with AWS, but also companies that have been engaged with AWS for many years.

And so we're really happy about the engagement of reinvent and the participation in that conference as well as the engagement of the new services that we've launched in Q4 and all of 2016, really.

Operator

Thank you. Our next question comes from Eric Sheridan with UBS. Please proceed with your question.

Eric J. Sheridan - UBS Securities LLC

Thanks for taking the question. Maybe two, if I can ask. One, the other North America revenue line in our view has a lot of advertising revenue in it and that line continues to sort of show a lot of momentum, come in better than expected. Can you talk holistically sort of short-term, medium-term, long-term about how you think you're approaching an advertising business across your broad properties, what that might become longer-term and how that might impact the P&L?

And then one housekeeping item, anything to call out as an impact from demonetization efforts in India in either Q4 or Q1? Thanks so much.

Brian T. Olsavsky - Amazon.com, Inc.

Yes, sure. I'll take the advertising question. So yes, it's very early in the advertising space. But what our goals there are to be helpful to customers and enhance their shopping and viewing experiences, mostly with targeted recommendations. We think that is a good strategy rather than invasive things that take away from the shopping experience. I would say Sponsored Products is off to a great start. I find it a very effective way for advertisers to reach interested customers. We also, on video, have not added much in the way of advertising yet. There's some pre-roll as we call it. But for the most part, we like the progression. We are balancing customer experience with advertising at all times and we like the team that's working on it.

Darin Manney - Amazon.com, Inc.

And on other revenue, I just want to call out, there's a number of things going into that particular line. These things include revenue from our co-branded credit card arrangements and certain advertising, particularly display advertising. We have other types of advertising that's spread out throughout the P&L, whether that's a kind of shared marketing investment from our vendors which goes into contra COGS and lowers the cost of sales, or it's related to other seller advertising which is generally within the EGM and media categories. And so I'd say other revenue incorporates a number of things, not just advertising. And on India demonetization, nothing particular to call out today on that.

Operator

Thank you. Our final question comes from the line of Anthony DiClemente with Nomura Instinet. Please proceed with your question.

Anthony DiClemente - Nomura Securities International, Inc.

Thanks for taking my questions. It's about Prime Video. You said you were pleased with the hours of engagement. My question is do you think that the hours of video stream need to accelerate from here to get to an adequate return on the invested capital in video? Or are you happy with those returns with the current levels of engagement?

And then relatively on Prime Video, could you just talk about your ambitions to potentially extend the video offering beyond on-demand and into possibly a virtual cable bundle? And then finally, just a question of do you need to aggressively partner with distributors, whether they be cable distributors or hardware device companies in order to get better distribution of the Amazon Prime Instant Video app and content to your customers? Thanks.

Brian T. Olsavsky - Amazon.com, Inc.

Yes, I can't add too much or won't add too much on the last two questions. But I will say on – you're talking about the levels of engagement now that we're seeing versus what would be the long-term model over time. We're certainly spending ahead of the value of the engagement right now, but it's a good sign that it's building. And an important step was that global Prime program that we launched in the fall – excuse me, in Q4. As I said, it's very much a fixed expense game, especially with original content. That fixed amount can go up or down, but the ability to amortize it over a large population is what we're looking for.

So, we see a double benefit of the global Prime Video program, again both to amortize the investment in original content but also to show that original content to more and more people, because we think it's done really well. We think it's won a lot of awards and we've worked with some – again some great, talented people. And it's our ability to scale that and to amortize it over a much larger customer base, which will help us in the future.

Darin Manney - Amazon.com, Inc.

Thank you for joining us on the call today and for your questions. A replay will be available on our Investor Relations website at least through the end of the quarter. We appreciate your interest in Amazon.com and look forward to talking to you again next quarter.

AIもAMZNかいな?

     f:id:stockbh:20170223223909p:plain

 

Amazonの音声認識「Alexa」は世界のIoTを席巻し「スマートフォンの次」のプラットフォームの覇者となりつつある - GIGAZINE


勢いがとまらんのう。グーグルとどちらがリビングルームを制覇するのかな?

 

 

Amazon GO といい何かと話題にこと欠かなくて持っていてい楽しい銘柄だのう。

 

やっぱコアホールドはアマゾンかいな?

    f:id:stockbh:20170223223909p:plain

 

これは古いんだけど面白いリンクだった。 

Amazonのコアビジネスであるネット販売は、各取引ごとに時価レベルで利益を生み出せるのであって、スイッチを切り替えるまでもなく、取引高が成長し物流センター建設の固定費を超えるときまで待つだけで利益を上げるには十分だから」

 

なるほどね。

 

もうアマゾン買えるだけ買って、あとは気絶してれば、人生の資産運用終了!

って気きがしてきた。